Learning Communication Strategy at Colleges During the Covid-19 Pandemic and the New Normal Phase

DOI

10.2991/assehr.k.210125.004How to use a DOI?

Keywords

Learning communication strategy, e-learning, covid-19 pandemic, new normal

Abstract

This study aims to formulate a learning communication model that is able to replace or modify the type of learning communication from the face-to-face system to blended learning during the Covid-19 pandemic and in the new normal period. This study focuses on learning communication in tertiary institutions on the grounds that students are expected to be independent in learning so that they no longer expect parental guidance in taking online classes, as happened at the primary and secondary education levels. With the consideration of the two things above, namely changes in learning communication with e-learning and the level of student independence, it is necessary to have a learning communication strategy in higher education to welcome the formation of a digital society. In this study, the tertiary institutions that were the object of research were three state universities in the North Aceh region and Lhokseumawe city, namely Malikussaleh University, Lhokseumawe State Polytechnic, and UIN Malikussaleh. The choice of the three universities refers to an effort to avoid long trips during the pandemic, because in addition to interviews using interactive virtual media remotely, in obtaining some information, direct observation must be used. The research was conducted using mixed approach -quantitative and qualitative-by involving respondents and informants from three main elements of the object of education, namely lecturers, students, and the community. In addition to interviews, Focus Group Discussion (FGD) was also conducted using the zoom application, by presenting an expert resource person who is active in Online learning training, namely Prof. Ujang Sumarna from the Bogor Agricultural Institute. The outcome in this study is the existence of a learning communication strategy in tertiary institutions in a region with regional criteria that are relatively far from the nation’s capital with relatively lacking information and communication technology facilities. The outcomes are a model of blended learning as an alternative and a model of e-learning Maturity Model (eMM) as a strategy to prepare all elements of colleges to face the changes in education in this disruptive era.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ratri Candrasari
AU  - Harinawati
AU  - Risna Dewi
AU  - Kurniawati
AU  - Dini Rizki
AU  - Richa Meliza
AU  - Cut Rizka Al Usrah
AU  - Teuku Kemal Fasya
PY  - 2021
DA  - 2021/01/26
TI  - Learning Communication Strategy at Colleges During the Covid-19 Pandemic and the New Normal Phase
BT  - Proceedings of the International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2020)
PB  - Atlantis Press
SP  - 18
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210125.004
DO  - 10.2991/assehr.k.210125.004
ID  - Candrasari2021
ER  -