Analysis of Music Life Cycle Based on Product Life Cycle Theory

DOI

10.2991/assehr.k.220110.033How to use a DOI?

Keywords

Product life cycle theory; Re-growth period; Music; Internet age

Abstract

Under the background of the Internet age, music products usually have a long life cycle because of their platform-based communication characteristics and their own cultural values. In recent years, there have been some cases of music works becoming popular many years ago on the Internet, which are worth studying and paying attention to. Based on the characteristics of the life cycle of music works in the Internet era, this study innovatively puts forward the concept of the fifth stage of the product life cycle - “re-growth period” - based on the theory of the original four stages of the product life cycle through specific case analysis. Besides, this paper explores the suitability of classic theories in the Internet era through empirical research. The study finds that in recent years, the rise of short video platforms has provided a platform for some music works to “re-grow”, which has brought some songs released many years ago back to the public eyes, continued the life cycle of the works themselves, and also attracted more attention to the cultural value behind them.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ni Han
PY  - 2022
DA  - 2022/01/28
TI  - Analysis of Music Life Cycle Based on Product Life Cycle Theory
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.033
DO  - 10.2991/assehr.k.220110.033
ID  - Han2022
ER  -