From the Perspective of Social Media
the LGBT Cultural Communication
These authors contributed equally
- DOI
- 10.2991/assehr.k.220110.177How to use a DOI?
- Keywords
- Social media; LGBT; Word of mouth; Questionnaire; Perceptions
- Abstract
The study sets up a research question that whether comments on social media affect their perceptions of Lesbian Gay Bisexual Transgender (LGBT) group. It was a gap and there were no people to investigate this question in the past. Also, the study used Chinese social media, Weibo, to collect the comments of the LGBT group. And then, the study sets up a questionnaire interview to get data from different people. After that, the data was analysed by some charts and SWOT. These charts explored the relationship between ages or gender and word of mouth, which could prove that word of mouth influenced people’s perceptions. The summary, which was reached by charts and SWOT, commented that social media could change people’s attitudes toward LGBT groups and make them accept the LGBT group more. Moreover, this paper also proved the study’s hypothesis that social media made people accept the LGBT group more is precise. What is more, the reason why the study had this research question is just that the appearance of the drama of Tanbi made the LGBT group become flourish. Moreover, the implication of the research was finding people’s perceptions of LGBT and their factors of change.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Wanding Li AU - Jiahui Lin AU - Jiayu Zhang PY - 2022 DA - 2022/01/28 TI - From the Perspective of Social Media BT - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021) PB - Atlantis Press SP - 932 EP - 939 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220110.177 DO - 10.2991/assehr.k.220110.177 ID - Li2022 ER -