Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)

The Effect of Social Media on Customers’ Behaviors in E-commerce: Live Streaming Shopping as an Example

Authors
Keran Fu*, 2643973879@qq.com
School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan Hubei 430074, China,
Corresponding Author
Available Online 28 January 2022.
DOI
10.2991/assehr.k.220110.030How to use a DOI?
Keywords
social media; e-commerce; live-streaming; customers’ behaviors
Abstract

With the development of the Internet, social media has affected every aspect of people’s life, including shopping. Live-streaming shopping is a very popular e-commerce mode at present. It is favored by many buyers, at the meantime, many businesses benefit from it as well. This paper mainly studies what aspects of live broadcast sales affect consumer behavior, and finally finds that the most obvious impact of live broadcast sales on consumer behavior is to broaden customers’ understanding of commodity information. The research results of this paper can provide reference for e-commerce sellers when they develop better marketing plans.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 January 2022
ISBN
978-94-6239-523-7
ISSN
2352-5398
DOI
10.2991/assehr.k.220110.030How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Keran Fu
PY  - 2022
DA  - 2022/01/28
TI  - The Effect of Social Media on Customers’ Behaviors in E-commerce: Live Streaming Shopping as an Example
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 153
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.030
DO  - 10.2991/assehr.k.220110.030
ID  - Fu2022
ER  -