The Effectiveness of Celebrity Involvement on Fans Behavior

Enxi Quan; Yao Xiao; Yiran Xu; Keren Zhao

doi:10.2991/assehr.k.220110.099

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The Effectiveness of Celebrity Involvement on Fans Behavior

Authors

Enxi Quan¹^{, †}, Yao Xiao²^{, *}^{, †}, Yiran Xu³^{, †}, Keren Zhao⁴^{, †}

¹Guangzhou Huamei International School, Guangzhou, 510520, China

²Our Lady of Good Counsel High School, Olney, 20832, USA

³Dulwich International High School, Suzhou, 215021, China

⁴NINGBO HANVOS KENT SCHOOL, The Barstow School Ningbo Campus, Ningbo, 315202, China

^†

These authors contributed equally

^*Corresponding author: yx2865@nyu.edu

Corresponding Author

Yao Xiao

Available Online 28 January 2022.

DOI: 10.2991/assehr.k.220110.099 How to use a DOI?
Keywords: Celebrity involvement; Idol; Fans’ behavior; Fan culture; Society
Abstract: Fan following is a spontaneous individual behavior, as one-way followers of stars’ industrial chain. It realizes positive feedback on stars’ performance strength and commercial value through continuous consumption behaviors. With the progress of media technology and the development of society, the identity attributes of stars and fans have undergone great changes. In the past, the cultural field of fans’ “enclosure” has been broken. Under this condition, being as the loyal fan, they not only need to spend money for the stars, but also need to spend a lot of time on network data maintenance, so as to help stars maintain high popularity and good image. Therefore, this paper discussed the influence of celebrity participation on fans. The research mainly used literary analysis to support the evidence. This article found that all the people hold a rational attitude, even though the negative impact is still greater than the positive impact. The fan economy is often found to be a factor, but fortunately, the results are clear.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 28 January 2022
ISBN: 10.2991/assehr.k.220110.099
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220110.099 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Enxi Quan
AU  - Yao Xiao
AU  - Yiran Xu
AU  - Keren Zhao
PY  - 2022
DA  - 2022/01/28
TI  - The Effectiveness of Celebrity Involvement on Fans Behavior
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 517
EP  - 522
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.099
DO  - 10.2991/assehr.k.220110.099
ID  - Quan2022
ER  -

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