Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)

An Empirical Research of Consumer Behavior in Online Pay-for-Knowledge for Chinese College Students

Authors
Shujie Chen, Zonghao Liu, Regina Fangying Lin
Corresponding Author
Regina Fangying Lin
Available Online May 2019.
DOI
10.2991/icpcs-19.2019.46How to use a DOI?
Keywords
online pay-for-knowledge, consumer behavior, personalized service, Zhihu-live
Abstract

In the information age, people learn more and more from internet by knowledge sharing. Zhihu-Live is a commercial application that applied the idea of Pay-for-knowledge in recent years. University students are one of the representative and typical users and it is meaningful to research the evolution process. This paper applied two stage questionnaire to investigate on-line knowledge shopping behavior of college students. The empirical results show that the users do not entirely relay on the innovative way of knowledge learning in real life. Furthermore, it may helpful to analyze users’ browsing habits by big data algorithms and provide better customized service in the future.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
10.2991/icpcs-19.2019.46
ISSN
2352-5398
DOI
10.2991/icpcs-19.2019.46How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shujie Chen
AU  - Zonghao Liu
AU  - Regina Fangying Lin
PY  - 2019/05
DA  - 2019/05
TI  - An Empirical Research of Consumer Behavior in Online Pay-for-Knowledge for Chinese College Students
BT  - Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
PB  - Atlantis Press
SP  - 198
EP  - 202
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpcs-19.2019.46
DO  - 10.2991/icpcs-19.2019.46
ID  - Chen2019/05
ER  -