Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)

Study on the Difficulties and Countermeasures of Hilton Hotel Group's Cross-Cultural Management in China

Authors
Daibao Lu, Wei Zhu
Corresponding Author
Wei Zhu
Available Online May 2019.
DOI
10.2991/icpcs-19.2019.96How to use a DOI?
Keywords
multinational hotel, cross-cultural management, Hilton
Abstract

Chinese economy in the era of globalization is topping the in-depth development of the globalization of the world economy. Due to the differences between Eastern and Western cultures, the development of multinational corporations in China is facing the dilemma of cross-cultural exchanges. The issue of cultural differences has become an urgent problem for multinational groups. This article takes Hilton Hotels Group as an example, combines the actual situation of Hilton Hotel management in China, explores the cultural barriers, communication difficulties, management difficulties and other issues and puts forward some suggestions on the emphasis on cross-cultural training, the improvement of the art and skills of cross-cultural communication, the selection of excellent expatriate managers, and the emphasis on cross-cultural incentives in order to provide reference for the operation of multinational enterprises in China.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
10.2991/icpcs-19.2019.96
ISSN
2352-5398
DOI
10.2991/icpcs-19.2019.96How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Daibao Lu
AU  - Wei Zhu
PY  - 2019/05
DA  - 2019/05
TI  - Study on the Difficulties and Countermeasures of Hilton Hotel Group's Cross-Cultural Management in China
BT  - Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
PB  - Atlantis Press
SP  - 434
EP  - 438
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpcs-19.2019.96
DO  - 10.2991/icpcs-19.2019.96
ID  - Lu2019/05
ER  -