Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

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222 articles
Proceedings Article

The Secrets of “Tree Hole”: Analysis of Online Interpersonal Interaction Based on @Tree Hole Account in Weibo

Jing Hu
With the development of digital technology, online communication presents a trend of diversification and complication, making it critical to explore different forms of online interactions. This research explored “Tree Hole” phenomenon on Chinese social media with specific sample: @树洞 (Shu Dong, hereinafter...
Proceedings Article

Investigating Chinese Showbusiness Masculinity in Web 2.0 Environment

A Comparative Analysis of Two Male-Centered Variety Shows

Wenjia Chen, Mengxin Hu, Zhuonan Zhong
The recent Chinese variety show Youth with You Season 3 has stirred up fierce discussions about the state of Chinese traditional hegemonic masculinity domestically due to the androgynous male images that several idols in the show display. Given the context of Web 2.0, this study therefore aims to explore...
Proceedings Article

Fairness for Transgender Athletes in Sports Competition

Hanzhi Wang
In the worldwide, transgender athletes as a special group of athletes in the international sport competitions. Their participating rights and relative regulations are another heated topic in the society. Following the history of transgender athletes’ efforts, they were discriminated by the cisgender...
Proceedings Article

Analysis of the Impact of Foldable Mobile Phones Design on People’s Lives

Danny Ziyang Huang
Along with the development of smartphones, more and more different forms of cell phones are appearing, the sales of foldable screen cell phones are increasing, and the practicality of such phones has become a focus. In the face of this new technology, people have different opinions and opinions, so this...
Proceedings Article

The Analysis on the Relationship Between Daily Stress and Troubled Sleep

Jiahan Wang
Troubled sleep is increasingly prevalent among people in different age groups. Thus, understanding the causes and coping methods of troubled sleep is very important. This study only focused on the effects of stress on troubled sleep and used PMData to analyze the relationship between stress and troubled...
Proceedings Article

Research on Youth Values in the Guangdong-Hong Kong-Macao Greater Bay Area in the New Era

Lihong Zhong, Zhihong Deng, Zhenhong Xia, Boxin Zeng
The purpose of this paper is to construct the Youth Value Scale of the Guangdong-Hong Kong-Macao Greater Bay Area, and investigate and compare the current situation of youth values in the Guangdong-Hong Kong-Macao Greater Bay Area with the designed scale. The Youth Value Scale of the Guangdong-Hong Kong-Macao...
Proceedings Article

Reviewing Gender Discrimination in K12 Education

Zhuofei Lv
This paper reviews five main manifestations and causes of gender discrimination in K12 education: teaching materials, teachers’ attitudes, educational opportunities, traditional family concepts, and family investments in education. By analyzing these factors, the researcher tries to find out the appropriate...
Proceedings Article

Intersectional Social Resistance Towards Women in Malaysia

A Case Study of Social Resistance Against “Dehijabing”

Shiyu Fan
Dehijabing, which demonstrates women’s pursuit of dressing freedom, has been harshly criticized by the public. An objective of this paper is to refute public assertions that religion leads to social resistance and elaborate the real sources of social resistance towards dehijabing. By using theory of...
Proceedings Article

Research on the Coupling Relationship Between Advertising Slogans and Regional Culture in Inner Mongolia

Jian Zhao, Qi Jia
Language serves as the material carrier of culture. Advertising slogans manifest the cultural heritage, development concept and value system of an enterprise or even a region, of which the language characteristics, social applications and national psychology exert considerable influence on both consumers...
Proceedings Article

The Xiongnu Agency and Its Political Economy Through the Relation with the Han Dynasty

Haoxiang Hong
The period Han Dynasty (202 BCE-220 AD) is the first unified period of China. As the Han histories reveals, one of the main challenges faced by the Han emperor is the relationship with nomands in the north and west of the Han dynasty (occupying approximately the area of current Xingjiang and Inner Mongolia...
Proceedings Article

Primary Source Analysis “On Genesis/Two Books on Genesis Against the Manichees; and, On the Literal Interpretation of Genesis, and Unfinished Book” (Ch1~10); P47-64.

Zhihui Jiang
In this work, it is analyzing the book written by Saint Augustine about how he would defend for the righteous, and to prove to others about the heresy, which’s the Manichaeans. Saint Augustine tried to explained all the questions raised by the Manichaeans, attempted in saving more people to go to heaven....
Proceedings Article

Study on the Relationship Between Academic Performance, Neurobehavioral Ability and Personality Characteristics of Pilot cCadets

Rui-shan SUN, Shu-wen LI
In order to improve the neurobehavioral ability and personality characteristics of flight trainees and make them positively influence aviation safety by strengthening their learning during school. 39 undergraduate pilot students of the Class of 2019 were selected, their academic records were collected...
Proceedings Article

Study on the Types of Public Administrative Participation in Contemporary China

Ma Qiongli
Based on the type of public administrative participation, the thesis studies the public administrative participation in China. Based on the research background, this thesis summarizes the specific fields and types of public administrative participation in China, analyzes its drawbacks, and puts forward...
Proceedings Article

Influence of Closeness Between Languages on L2 Acquisition Through Language Transfer

Shuchang Liu, Xidong Fu, Mingshuang Duan
This study examines how the closeness between first language and second language affects second language acquisition, in terms of writing systems. The researchers analyzed the influence by asking experiment participants to write down characters of a second language (Japanese and Korean) at first exposure,...
Proceedings Article

German Hermeneutic and Literature Critics

Zhongli HU, Weihua DU
Hermeneutics, as the “study of textual understanding”, is of central importance in the various disciplines of textual studies. Friedrich Schleiermacher (1768-1834) defined it as “the art of putting oneself in possession of all the conditions of understanding”. This paper tries to analyse the background...
Proceedings Article

The Game of Capital: Prosperity or Exploitation?

A discussion of Platform Economy Monopoly

Zeng Xiaohan, Tu Yongqian
With the rapid development of digital economy, the Internet platform economy has become a new momentum of world economic development because of its unique advantages. However, with the continuous improvement of ultra-large Internet platforms and the market concentration, there are “Two Choose One[1]”...
Proceedings Article

The Impact of Investor Sentiment on IPO Underpricing

Beiyi Chen, Jingyi Liu, Borui Zhu
Investor sentiment is the belief formed by investors based on the expectation of future cash flow of assets and investment risk, which will affect investors’ trading behavior to a certain extent. In recent years, more and more scholars have done a lot of research on IPO underpricing from the perspective...
Proceedings Article

Analysis of the Effect of Covid-19 on Chemistry Industry Based on U.S. Stock Market

Xi Chen, Shan Zhang, Zexin Nie
In 2020, the whole world has encountered the Black Swan incident COVID-19 in economy, medical industry, and chemistry industry. In order to investigate the effects on chemistry industry, we use the Fama-French model to calculate and evaluate the sensitivities of industries before and after the pandemic....
Proceedings Article

Model of China-US Relationship After COVID Pandemic

Yutao Wang
After the US-China Trade War starting from 2017, the conflicts in terms of both democracy and finance have been walloping the economy of two countries. Starting from the explosion of COVID-19, the recession effect brought by the Trade War was deepening. This new unusual pattern between China and the...
Proceedings Article

Analysis of Investment Style Changing: The U.S. Stock Market in Apparel Industry During Covid-19

Xinyu Jiang, Zhuoer Li, Chenrui Xu
The impact that COVID-19 brought to the financial market all over the world was huge, especially on the stock market. Not only the stock prices became unpredictable, but also the stock traders’ decisions started to change in an unexpected way. This paper focuses on analyzing the U.S. stock market of...
Proceedings Article

Study on Ecological Restoration Countermeasures of Mountains on the East Bank of Erhai Lake from the Perspective of Special Habitat

Yin Yifan, Yu Jingke, Zhao Ouyi, Hu Duocai
The special habitat of mountains on the east bank of Erhai Lake not only seriously affects the ecological integrity and landscape harmony of Cangshan Erhai Nature Reserve, but also affects the ecological security around Erhai Lake. The ecological restoration of the mountains on the east bank of Erhai...
Proceedings Article

Cultural Semiotics and the Related Interpretation

Jinshun Long, Jun He
This study is intended to expatiate on some key concepts in cultural semiotics, analyze the characteristics and functions of cultural semiotics, and indicate the importance of semiotic analysis. It defines the interaction between semiotics and culture through language symbols, shows the relationship...