Evolution of technologies in marketing: leading trends

DOI

10.2991/icsbal-19.2019.21How to use a DOI?

Keywords

Marketing, evolution, digitalization, leadership, new trends

Abstract

In modern conditions of digitalization of the economy in marketing research appears a sustainable interest in learning technology to promote brand, products and services using company-producers and advertisers. Given the rapid pace of changes that have affected almost all spheres of life of consumers, there is a need to analyse the development of marketing technologies. This paper proposes the main evolutionary stages due to the changes and associated with scientific and technological achievements in public life and that defined the main trends. The paper presents some novel and astonishing results of research work carried out by a team of scientists within the thematic research topic entitled "Evaluation of the effect of neuro-linguistic manipulations on consumer behaviour in the digital transformation of society".

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Olga Ustinova
AU  - Svetlana Karpova
AU  - Kirill Turbanov
PY  - 2019/10
DA  - 2019/10
TI  - Evolution of technologies in marketing: leading trends
BT  - Proceedings of the 4th International Conference on Social, Business, and Academic Leadership (ICSBAL 2019)
PB  - Atlantis Press
SP  - 113
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsbal-19.2019.21
DO  - 10.2991/icsbal-19.2019.21
ID  - Ustinova2019/10
ER  -