Integrated Marketing Communications Sharia Banking Economy
- 10.2991/aebmr.k.220107.017How to use a DOI?
- Integrated Marketing Mix Communications; Sharia Banking
Integrated marketing communication is a communication process used by Islamic Banking in Indonesia to market their financial solutions to various people. In building the Islamic banking economy, IMC combines advertising, personal selling, sales promotion, public relations and publicity, and direct marketing into a unified unit. This study is a literature study of various Islamic banking finance companies that have used IMC to improve their offerings. These findings indicate that Islamic Banking has utilized Integrated Marketing Communications in various methods to educate, promote, strengthen and introduce Islamic financial banking, depending on their specific needs
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Sa’diyah El Adawiyah AU - Tria Patrianti AU - Meilani Dhamayanti AU - Nurul Intan Pratiwi AU - Siti Seituni AU - Rahmanita Ginting PY - 2022 DA - 2022/01/24 TI - Integrated Marketing Communications Sharia Banking Economy BT - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) PB - Atlantis Press SP - 83 EP - 86 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220107.017 DO - 10.2991/aebmr.k.220107.017 ID - ElAdawiyah2022 ER -