Proceedings of the 2nd International Conference on Strategic and Global Studies (ICSGS 2018)

Not As It May Seem: Quantitative Approach Explains Muslim Consumers Attitude Toward Personal Care Product

Authors
Nurdin Sobari, Hardius Usman, Thasya Fadilla
Corresponding Author
Thasya Fadilla
Available Online November 2019.
DOI
10.2991/icsgs-18.2019.29How to use a DOI?
Keywords
religiosity, attitude toward product, halal personal care product, decision-making style, switching intention
Abstract

This study aims to find determinant factors that influence Indonesian Muslim consumer switching intention to use halal personal care products (PCPs). This study employs a path model regression to confirm hypothetical relationships between consumers’ religiosity, attitude, and intent toward their intention to start using halal-labeled PCPs. Further, the first utilization of the theory of Consumer Style Inventory (CSI) by Sproles and Kendall (1986) in relation to Muslim consumers is introduced, and data is collected from 387 respondents, all Muslim consumers domiciled in Jabodetabek above 18 years of age at the time of the study. The theory of CSI helps show the diversity of Muslim consumers’ decision-making toward halal PCP, though these clusters make no difference in Muslim attitude toward halal PCP purchase. These findings can make a worthwhile contribution to the PCP industry regarding halal label affixation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Strategic and Global Studies (ICSGS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
10.2991/icsgs-18.2019.29
ISSN
2352-5398
DOI
10.2991/icsgs-18.2019.29How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nurdin Sobari
AU  - Hardius Usman
AU  - Thasya Fadilla
PY  - 2019/11
DA  - 2019/11
TI  - Not As It May Seem: Quantitative Approach Explains Muslim Consumers Attitude Toward Personal Care Product
BT  - Proceedings of the 2nd International Conference on Strategic and Global Studies (ICSGS 2018)
PB  - Atlantis Press
SP  - 208
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsgs-18.2019.29
DO  - 10.2991/icsgs-18.2019.29
ID  - Sobari2019/11
ER  -