How Can the Conventional Travel Agent Survive in Digital Era?
- 10.2991/icss-18.2018.106How to use a DOI?
- Conventional travel Agent, survive, Digital Era
This research was conducted on some conventional Travel Agent located in Bali, especially in Badung regency. The purpose of this study is to know what must be done by convntional travel agents to survive in the face of the progress of online travel agents. The way of data collection is done by interviewing and observe some travel agents in Bali especially in Badung regency. The data analysis technique used is descriptive qualitative that is describe the phenomenon found in some travel agents according to the research needs. From the results of the discussion can be described that the conventional travel agents are still able to survive in facing travel agents online when they do changes to give priorities scale on product, services, and management components. On product, the priority given to the detail of package tour. Priority on service, is apply the SOP of integrated system in the office, On management component is has database and develop business plan.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.A.A N. Harmini AU - Nyoman Mastiani Nadra AU - Ni Luh Eka Armoni PY - 2018/10 DA - 2018/10 TI - How Can the Conventional Travel Agent Survive in Digital Era? BT - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) PB - Atlantis Press SP - 516 EP - 518 SN - 2352-5398 UR - https://doi.org/10.2991/icss-18.2018.106 DO - 10.2991/icss-18.2018.106 ID - Harmini2018/10 ER -