Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)

Business to Business Relationship in Tourism Supply Chain of Rural Green Tourism Destination: Case of Pinge Village and Nyambu Village, Tabanan Regency, Bali Province, Indonesia

Authors
Nyoman Indah Kusuma Dewi, I Wayan Siwantara, I Putu Astawa, I Gusti Agung Bagus Mataram
Corresponding Author
Nyoman Indah Kusuma Dewi
Available Online October 2018.
DOI
https://doi.org/10.2991/icss-18.2018.107How to use a DOI?
Keywords
business to business, tourism supply chain, tourism village, trust, commitment, communication
Abstract

The concept of Tourism Supply Chain (TSC) has become a concern of tourism firms to enhance their competitive advantage. Tourism firms nurture their relationships with tourism organizations supplying different products and services to satisfy their customers. This is also applied by urban green tourism destination in this case refer to tourism village. The purpose of this paper is to explore the business to business relationship in Tourism Supply Chain of tourism village particularly firms that involve in providing attraction, accommodation and amenities (3 A’s) as the main components of a tourism village. The research was took place in two tourism villages that are Pinge village and Nyambu village located in Tabanan Regency, Bali Province, Indonesia. Those two villages was chosen based on the reason that each of them has different size and popularity. The data collection methods used are in-depth interview, direct observation and documentation review. Data is analyzed using Miles and Huberman method comprising of data reduction, data display, conclusion drawing and verification. The findings reveal that in Pinge the relationship among 3 A’s tourism firms are strong and well organized. On the other hand in Nyambu, the relationships are weak and very loose. The recommendation for future research is to link the business to business relationships among 3 A’s tourism firms with the concept of sustainability or green marketing tourism that are people, economy and environment.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-588-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-18.2018.107How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nyoman Indah Kusuma Dewi
AU  - I Wayan Siwantara
AU  - I Putu Astawa
AU  - I Gusti Agung Bagus Mataram
PY  - 2018/10
DA  - 2018/10
TI  - Business to Business Relationship in Tourism Supply Chain of Rural Green Tourism Destination: Case of Pinge Village and Nyambu Village, Tabanan Regency, Bali Province, Indonesia
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 519
EP  - 525
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.107
DO  - https://doi.org/10.2991/icss-18.2018.107
ID  - Dewi2018/10
ER  -