Business to Business Relationship in Tourism Supply Chain of Rural Green Tourism Destination: Case of Pinge Village and Nyambu Village, Tabanan Regency, Bali Province, Indonesia
- 10.2991/icss-18.2018.107How to use a DOI?
- business to business, tourism supply chain, tourism village, trust, commitment, communication
The concept of Tourism Supply Chain (TSC) has become a concern of tourism firms to enhance their competitive advantage. Tourism firms nurture their relationships with tourism organizations supplying different products and services to satisfy their customers. This is also applied by urban green tourism destination in this case refer to tourism village. The purpose of this paper is to explore the business to business relationship in Tourism Supply Chain of tourism village particularly firms that involve in providing attraction, accommodation and amenities (3 A’s) as the main components of a tourism village. The research was took place in two tourism villages that are Pinge village and Nyambu village located in Tabanan Regency, Bali Province, Indonesia. Those two villages was chosen based on the reason that each of them has different size and popularity. The data collection methods used are in-depth interview, direct observation and documentation review. Data is analyzed using Miles and Huberman method comprising of data reduction, data display, conclusion drawing and verification. The findings reveal that in Pinge the relationship among 3 A’s tourism firms are strong and well organized. On the other hand in Nyambu, the relationships are weak and very loose. The recommendation for future research is to link the business to business relationships among 3 A’s tourism firms with the concept of sustainability or green marketing tourism that are people, economy and environment.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nyoman Indah Kusuma Dewi AU - I Wayan Siwantara AU - I Putu Astawa AU - I Gusti Agung Bagus Mataram PY - 2018/10 DA - 2018/10 TI - Business to Business Relationship in Tourism Supply Chain of Rural Green Tourism Destination: Case of Pinge Village and Nyambu Village, Tabanan Regency, Bali Province, Indonesia BT - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) PB - Atlantis Press SP - 519 EP - 525 SN - 2352-5398 UR - https://doi.org/10.2991/icss-18.2018.107 DO - 10.2991/icss-18.2018.107 ID - Dewi2018/10 ER -