Proceedings of the International Conference on Social Science 2019 (ICSS 2019)

The Practice of Green Hospitality at the Operational Level (a Case of 5-Star Hotel in Bali)

Authors
I Ketut Astawa, I Ketut Budarma, Cokorda Istri Sri Widhari, Anak Agung Putri Suardani, Suardani
Corresponding Author
I Ketut Astawa
Available Online November 2019.
DOI
https://doi.org/10.2991/icss-19.2019.9How to use a DOI?
Keywords
practice; green hospitality; operational level; 5-star hotel
Abstract

The implementation of green hospitality business practices also pays attention to the balance of environmental; economic; and social life. So; maintaining environmentally friendly cultural tourism is important for hotel management. The research objective is to analyze the implementation of green hospitality business practices at an operational level in a 5-star hotel in Bali. The sampling technique used is purposive sampling with a sample size of 36 respondents and 6 hotels. The data analysis method used is qualitative descriptive technique; which is an analytical one to take a picture of a phenomenon and explain the relationship. The result of this study reveals that green hospitality practices at the hotel operational level in Bali are following the committed policies: vision and mission are in line with the standard operating procedures (SOP) for each activity. Environmental conservation awareness has been implemented through energy and water efficiency; waste management has been applied by implementing reuse and recycling programs. Social concern has been implemented through Community Involvement Project (CIP) and Corporate Social Responsibility (CSR) programs. The practice of green at the operational level is positive and has resulted in supporting sustainable tourism. The uniqueness of the application of green hospitality as a competitive advantage is carried out with harmonious interactions between management and operational staff. An interesting finding from this study is that most respondents strongly agree with the fact that the hotel must build a network with other hotels implementing green business practices and integrating locals; government and private sectors and traditional villages as in the last two years they have implemented green practices. This shows that the practice of green hospitality business practices is used as a tool to improve hotel competitiveness by collaborating with surround hotels that carry the green paradigm. Further research should be carried out to support green-based tourism activities to stimulate the economy of local communities as hosts of tourism activities.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
978-94-6252-839-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-19.2019.9How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I Ketut Astawa
AU  - I Ketut Budarma
AU  - Cokorda Istri Sri Widhari
AU  - Anak Agung Putri Suardani
AU  - Suardani
PY  - 2019/11
DA  - 2019/11
TI  - The Practice of Green Hospitality at the Operational Level (a Case of 5-Star Hotel in Bali)
BT  - Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
PB  - Atlantis Press
SP  - 1174
EP  - 1179
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-19.2019.9
DO  - https://doi.org/10.2991/icss-19.2019.9
ID  - Astawa2019/11
ER  -