Proceedings of the International Conference on Social Science 2019 (ICSS 2019)

Developing Creative Tourism In Rural Area:Case Study In Beraban Village; Selemadeg Timur; Tabanan Regency

Authors
Ni Nyoman Astuti, Ni Nyoman Triyuni, Ida Elistyawati, Ni Ketut Bagiastuti, Gede Ginaya
Corresponding Author
Ni Nyoman Astuti
Available Online November 2019.
DOI
https://doi.org/10.2991/icss-19.2019.20How to use a DOI?
Keywords
development; tourism village; creative tourism
Abstract

Bali’s tourism industry has developed rapidly since the government started promoting tourism in the New Order era. Over the last decades; tourist numbers have increased considerably and cultural tourism has transformed into mass tourism. While this development has brought welfare; it also led to a vulnerable economy over-dependent on tourism. Bali has started to address the issue of mass tourism and established the Community-Based Tourism Association Bali (CoBTA) which develops tourism in rural areas to improve their welfare. The organization recommends villages to engage in creative tourism to differentiate themselves in an increasingly competitive community-based tourism market. The objective of this study was to find out the best practice of developing creative tourism in the rural area of Beraban Village. The research method employed was structured observation; document analysis and in depth interview. The findings reveal that creative tourism is a promising concept for Beraban village which synergies to community-based. As a result; the synergy conveys some beneficial multiplier effects in developing Beraban tourism village; such as intangibility of creative tourism at low financial resources; more enthusiasm of locals to share their culture through creative tourism; preserving cultural heritage through creative learning experiences; more equal power distribution between hosts and guests through creative tourism and creative tourism involving locals.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
978-94-6252-839-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-19.2019.20How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ni Nyoman Astuti
AU  - Ni Nyoman Triyuni
AU  - Ida Elistyawati
AU  - Ni Ketut Bagiastuti
AU  - Gede Ginaya
PY  - 2019/11
DA  - 2019/11
TI  - Developing Creative Tourism In Rural Area:Case Study In Beraban Village; Selemadeg Timur; Tabanan Regency
BT  - Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
PB  - Atlantis Press
SP  - 1105
EP  - 1110
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-19.2019.20
DO  - https://doi.org/10.2991/icss-19.2019.20
ID  - Astuti2019/11
ER  -