Tourist Village Program for Modern Tourism:A Study on City Branding “Shining Batu”of Batu City

DOI

10.2991/icss-19.2019.158How to use a DOI?

Keywords

city branding; implementation; branding value; tourism

Abstract

City branding is a strategy to position a city in society. “Shining Batu”; as one of popular city brandings in Indonesia of Batu City; seeks to realize the implementation of its branding value into the tourist village program which is a form of integration between attractions; accommodation; and supporting facilities based on leading commodities from each village to support modern tourism. Some considerations that the tourist villages should implement in order to integrate both traditional and modern sectors are analyzed as part of strategic investment by Batu City.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Puspita Sukardani
AU  - Vinda Setianingrum
AU  - Gilang Aji
PY  - 2019/11
DA  - 2019/11
TI  - Tourist Village Program for Modern Tourism:A Study on City Branding “Shining Batu”of Batu City
BT  - Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
PB  - Atlantis Press
SP  - 427
EP  - 430
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-19.2019.158
DO  - 10.2991/icss-19.2019.158
ID  - Sukardani2019/11
ER  -