Utilizing Instagram As A Promotional Media By Small And Medium Enterprises (SME) Arni Kripik Merauke

DOI

10.2991/icss-19.2019.199How to use a DOI?

Keywords

Digital marketing; social Media; purchasing decisions

Abstract

This study used a qualitative approach with the method of using a case study of a descriptive type. The purpose of the study is to determine the extent to which the benefits of using Instagram as a promotional media performed by Arni chips are appropriate in their use and whether the selection of social media Instagram as a means of promotion Already precise in accordance with the Merauke Arni; which social media has the most influence on the customers in purchasing a product; whether digital media presence affects consumer decisions in buying products; and whether Consumers get satisfaction in making product purchases through existing social media. The results of this study stated that the use of Instagram social media was not appropriate if it was done by Arni Kripik; because most of the respondents who responded more often using social media Facebook as a source of information Used to search for information including information about Arni Kripik. And from some of the media; Facebook is one of the most visited media and is also one of the media that has the influence for customers in making decisions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Candra Wahyudhi
AU  - Irfan Muafa
AU  - Muhammad Awal
PY  - 2019/11
DA  - 2019/11
TI  - Utilizing Instagram As A Promotional Media By Small And Medium Enterprises (SME) Arni Kripik Merauke
BT  - Proceedings of the International Conference on Social Science 2019 (ICSS 2019)
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-19.2019.199
DO  - 10.2991/icss-19.2019.199
ID  - Wahyudhi2019/11
ER  -