Research on Intention of “Little Yellow Dog” Intelligent Garbage Recycling Machine

DOI

10.2991/assehr.k.210407.137How to use a DOI?

Keywords

“little yellow dog”, intelligent garbage recycling machine, environmental belief, social value orientation, green consumption intention

Abstract

In order to actively respond to the government policy of garbage sorting, “little yellow dog” intelligent garbage recycling machines were introduced into the campus. Students can classify waste cartons, beverage bottles and other kinds of garbage into the “little yellow dog” machine. This paper is to investigate the green consumption intention of campus users to use the “little yellow dog” machine, as well as the influence of environmental belief and social value orientation on it. Totally 253 valid questionnaires were collected from the campus. The results of statistical analysis show that: environmental belief and social value orientation have significant positive effects on users’ intention to use “little yellow dog”; social value orientation have greater impact on their intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weiling Zhang
AU  - Jingjing An
AU  - Wei Wei
AU  - Jian Chen
AU  - Yan Tian
PY  - 2021
DA  - 2021/04/08
TI  - Research on Intention of “Little Yellow Dog” Intelligent Garbage Recycling Machine
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 722
EP  - 725
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.137
DO  - 10.2991/assehr.k.210407.137
ID  - Zhang2021
ER  -