IP Brand Building and Creative Industry Operation Management of Cantonese Culture in Guangdong-Hong Kong-Macao Greater Bay Area

DOI

10.2991/assehr.k.210407.166How to use a DOI?

Keywords

IP of Guangdong-Hong Kong-Macao Greater Bay Area, Cantonese culture, brand building, industrial cluster, combination of technology and culture, operation and management of creative industries

Abstract

Focusing on the emerging topic - the economic development and building of Guangdong-Hong Kong-Macao Greater Bay Area (the Greater Bay Area), this paper studies the IP brand building of Cantonese culture, the operation, and the management of creative industries in the Greater Bay Area. By applying the methods of geographical and economic structure analysis, this paper redefines Cantonese Culture, or “Yue”, in the Greater Bay Area as a cultural connotation of science, technology, and innovation, based on a combination of the characteristics of culture and economy in the Greater Bay Area. In this way, the concept and method of creative industry management will be promoted. Through the study on cultural operation management and brand building, this paper finds that scientific and technological creativity and cultural industry clusters increase the efficiency of enterprises, and effectively avoid the monotony and low efficiency in operation management.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xinyu Shao
PY  - 2021
DA  - 2021/04/08
TI  - IP Brand Building and Creative Industry Operation Management of Cantonese Culture in Guangdong-Hong Kong-Macao Greater Bay Area
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 879
EP  - 882
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.166
DO  - 10.2991/assehr.k.210407.166
ID  - Shao2021
ER  -