Study on the Teaching Model of Intercultural Business Communication
- 10.2991/icsshe-16.2016.13How to use a DOI?
- Globalization, Intercultural Business Communication, Teaching model, Intercultural communicative competence
With the development of educational globalization, college English teaching should not only emphasize students' language learning, but should also pay more attention to the cultural and ability preparation for students and try to cultivate their intercultural communicative abilities. This paper first analyzes the significance and necessity of the course Intercultural Business Communication under the current background of globalization, and then it discusses how to make the course reform in accordance with the teaching content and methods of this course. Finally, this paper concludes an effective teaching model which combines theory teaching with multiple teaching methods and activities, aiming to intrigue students' interest in learning this course and cultivate students' intercultural communicative competence.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dongjin Wang PY - 2016/07 DA - 2016/07 TI - Study on the Teaching Model of Intercultural Business Communication BT - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education PB - Atlantis Press SP - 48 EP - 50 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-16.2016.13 DO - 10.2991/icsshe-16.2016.13 ID - Wang2016/07 ER -