View on Public Diplomacy to Research and Develop Villa Culture in Lushan Mountain
- 10.2991/icsshe-16.2016.132How to use a DOI?
- Public Diplomacy, Villa Culture, Lushan Mountain, Research and Develop
Lushan is a world famous mountain. Architectural culture, especially the modern villas, testifies the truth of western countries' invasion of China, and mixes Western and Chinese culture. Moreover, it's a great work of Western architectural art and Chinese construction technology. Owing to its world cultural value, Lushan villas are the most important component of world cultural heritage. Public Diplomacy is one manner to promote the "soft power" of a country, which attracts more and more concerns. The thesis, on the view of public diplomacy, researches villa culture in Lushan Mountain to advance the development of Lushan culture and public diplomacy. As a diplomatic practice, public diplomacy appeared in China as early as the Spring and Autumn Period and in ancient Greece. But until recently it has attracted a growing number of scholars to do some theoretical research. Nowadays, public diplomacy is valued in more and more countries as an important part of country's soft power. Professor Zhao Qizheng says that public diplomacy is activities of a national government, civil society and social organizations designed to enhance their image or reputation, increase activity of friendly relations among nations. It includes government acts against the public in other countries, public acts against the governments in other countries and public acts against the public in other countries. The essence of public diplomacy is the cultural exchange and transmission of information and ideas.  We can say that the public diplomacy of China is to make foreign countries know and understand Chinese culture.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Peng Chen AU - Yaojun Yu PY - 2016/07 DA - 2016/07 TI - View on Public Diplomacy to Research and Develop Villa Culture in Lushan Mountain BT - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education PB - Atlantis Press SP - 527 EP - 529 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-16.2016.132 DO - 10.2991/icsshe-16.2016.132 ID - Chen2016/07 ER -