Analysis on China's International Standardization Strategy Based on the SWOT-PEST Analysis Paradigm

DOI

10.2991/icsshe-17.2017.60How to use a DOI?

Keywords

international standardization, SWOT, PEST, strategic positioning

Abstract

International standardization is an important component of China's standardization strategy, but it is also a weakness in China's standardization work. To make breakthroughs in international standardization, we must have a clear strategic positioning of international standardization. In this paper, the author analyzes the internal and external environment of the development of international standardization in our country, and puts forward the strategic positioning of our country's international standardization development in the new period by using SWOT-PEST analysis framework. This paper holds that China should take the offensive strategy and those central enterprises, societies, associations, alliances and research institutions are the most important participants in carrying out international standardization. The international standardization of our country should take inter-governmental international standard organizations as the core and encourage the decentralized participation of all stakeholders in standardization activities of all kinds of standard organizations abroad.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Liu
PY  - 2017/09
DA  - 2017/09
TI  - Analysis on China's International Standardization Strategy Based on the SWOT-PEST Analysis Paradigm
BT  - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 238
EP  - 244
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.60
DO  - 10.2991/icsshe-17.2017.60
ID  - Liu2017/09
ER  -