Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

Research on the Perception of Tourism Image of Xinjiang Tianchi Lake Scenic Spot Based on Online Travels

Authors
Jiaxiu Guo, Haiyang Yan
Corresponding Author
Jiaxiu Guo
Available Online September 2018.
DOI
https://doi.org/10.2991/icsshe-18.2018.50How to use a DOI?
Keywords
online travels, Tianchi Lake, image perception by tourism, text analysis
Abstract
In order to learn the tourism image of Tianchi Lake scenic spots in tourists' mind and increase the overall attraction of Tianchi Lake scenic spots, this paper analyzes 300 travels from Ctrip website and Mafengwo by adopting ROST CM6 text analysis software based on Tianchi Lake. It concludes that the major new attraction for Tianchi Lake lies in its magnificent natural landscape and mystery and tourists pay little attention to human landscape. Tourists hold a positive perception toward the overall image of Tianchi Lake scenic spot and have positive emotion. But there are some negative phenomena, such as tickets price, many peddlers selling incenses in scenic spot, inconvenient traffic among different scenic spot, etc. In addition, some reference and experience are also provided for the management of scenic spot.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jiaxiu Guo
AU  - Haiyang Yan
PY  - 2018/09
DA  - 2018/09
TI  - Research on the Perception of Tourism Image of Xinjiang Tianchi Lake Scenic Spot Based on Online Travels
BT  - 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icsshe-18.2018.50
DO  - https://doi.org/10.2991/icsshe-18.2018.50
ID  - Guo2018/09
ER  -