On “New Retailing” Strategy of New Hua Du Traditional Supermarket

DOI

10.2991/icsshe-19.2019.175How to use a DOI?

Keywords

new retailing, traditional market, chain selling, consumer experience

Abstract

The research is carried on the traditional supermarket that adopts “new retailing” business model. This paper analyzes the difficulties of the traditional supermarket and the necessity to keep running under the “new retailing” strategy. The “new retailing” strategy of the New Hua Du supermarket was studied in terms of the technical, organizational, and time feasibility, and corresponding development approaches and suggestions are put forwarded to promote the new business mode and enhance the overall competitiveness of traditional supermarkets.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Herong Zhang
PY  - 2019/08
DA  - 2019/08
TI  - On “New Retailing” Strategy of New Hua Du Traditional Supermarket
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 508
EP  - 513
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.175
DO  - 10.2991/icsshe-19.2019.175
ID  - Zhang2019/08
ER  -