Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)

Thinking of University and President Administration Bound by Marketization

Authors
Yunlan Wang, Ling Ye
Corresponding Author
Yunlan Wang
Available Online 16 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201214.068How to use a DOI?
Keywords
Marketization of higher education, The President of the University, School management ability, thinking
Abstract
Higher education marketization is a double-edged sword. Universities’ involvement in the marketization wave brings both opportunities and challenges. This study attempts to provide ideas for the governance of universities and principals. Through investigation and research, this study finds that higher education marketization not only provides a competitive environment, but also has a certain impact on the educational, scientific research and service functions of universities, as well as the gradual decline of humanistic education which is not closely related to the market. As the supreme leader of a university, the President of a university can seek ideas for university governance from the following three aspects: Insight into the situation of running schools and correct understanding of higher education marketization; Clear school objectives, leading the university to pursue excellence; Strengthen the characteristics of running schools, strengthen the integration of science education and humanities education.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yunlan Wang
AU  - Ling Ye
PY  - 2020
DA  - 2020/12/16
TI  - Thinking of University and President Administration Bound by Marketization
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 353
EP  - 357
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.068
DO  - https://doi.org/10.2991/assehr.k.201214.068
ID  - Wang2020
ER  -