Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)

Brand Effect Assessment of University Affiliated School—Taking Experimental Middle School of D University in Chengdu as an Example

Authors
Meiduo Zhou, Yujia Xie
Corresponding Author
Yujia Xie
Available Online 16 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201214.051How to use a DOI?
Keywords
School-to-site co-construction, university affiliated schools, brand effect, high-quality educational resource
Abstract
Under the background of promoting the policy of building college-affiliated schools together, many colleges and universities are beginning to explore the model of running basic education in colleges and universities. This study takes the Experimental Middle School of D University in Chengdu as the research object, constructing an objective and subjective two-part measurement index system, adopting the questionnaire survey method, and makes a comparative analysis through S middle school with no university background. It finds that the affiliated schools have better running conditions, more outstanding running results and higher brand effects among students and parents. This shows that relying on colleges and universities to set up basic education will help to add and accumulate more high-quality basic education resources, thus alleviating the plight of high-quality educational resources.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Meiduo Zhou
AU  - Yujia Xie
PY  - 2020
DA  - 2020/12/16
TI  - Brand Effect Assessment of University Affiliated School—Taking Experimental Middle School of D University in Chengdu as an Example
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 270
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.051
DO  - https://doi.org/10.2991/assehr.k.201214.051
ID  - Zhou2020
ER  -