Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)

Research on the Training Model Innovation of Compound Talents in Marketing from the Perspective of Digital Economy

Authors
Hui Zhang1, *
1Shandong University of Finance and Economics, School of Business Administration, Jinan, 250014, China
*Corresponding author. Email: jessica880120@163.com
Corresponding Author
Hui Zhang
Available Online 23 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211122.069How to use a DOI?
Keywords
digital economy; marketing; compound talents; talent training model
Abstract

Marketing is a highly practical subject. How to carry out teaching reform under the new situation, reshape the training program, and cultivate more compound marketing talents is very important to improve the core competitive advantage of enterprises. Based on the analysis of the current situation and problems in the cultivation of compound marketing talents in universities in China, this paper proposes to reposition the compound talent training goal, reconstruct the curriculum system for compound talent training, innovate the teaching model, strengthen school-enterprise cooperation and cultivate and strengthen the construction of “dual-teacher” faculty team and other countermeasures, in order to provide a theoretical reference for the training model innovation of composite marketing talents in Chinese universities.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 November 2021
ISBN
978-94-6239-464-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211122.069How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hui Zhang
PY  - 2021
DA  - 2021/11/23
TI  - Research on the Training Model Innovation of Compound Talents in Marketing from the Perspective of Digital Economy
BT  - Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)
PB  - Atlantis Press
SP  - 120
EP  - 124
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211122.069
DO  - https://doi.org/10.2991/assehr.k.211122.069
ID  - Zhang2021
ER  -