SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis of Strategies for the Development of Beach Sports in Hainan in Combination with PEST (Politics, Economy, Society and Technology) Analysis

DOI

10.2991/assehr.k.200804.099How to use a DOI?

Keywords

beach sports, Politics, Economy, Society and Technology - Strengths, Weaknesses, Opportunities, Threats (PEST-SWOT) analysis, Asian Beach Games, Hainan Free Trade Port

Abstract

By using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in combination with PEST (Politics, Economy, Society and Technology), this paper analyzes the strengths, weaknesses, opportunities and threats of the development of beach sports in Hainan from the perspectives of policy, economy, society and technology. The research shows that the development of beach sports in Hainan has strengths such as policy support, economic security of sports industry, rich natural resources and distinct project features, but it has weaknesses such as affecting national security, being in an economic transition period, lack of mass base and having insufficient professional talents, etc. While enjoying opportunities provided by the national policy dividends, construction of free trade ports, the hosting of the “Asian Beach Games” and the application of 5G technology for its development, the beach sports face threats such as sub-standard policy implementation, global economic situation, and damage to the ecological environment and impact of advantageous projects. This paper proposes the pioneering strategy, striving strategy, combative strategy and conservative strategy for the development of beach sports in Hainan.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiangtao Li
AU  - Xingli Hu
PY  - 2020
DA  - 2020/08/05
TI  - SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis of Strategies for the Development of Beach Sports in Hainan in Combination with PEST (Politics, Economy, Society and Technology) Analysis
BT  - Proceedings of the 2020 International Conference on Sports Sciences, Physical Education and Health (ICSSPEH 2020)
PB  - Atlantis Press
SP  - 31
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200804.099
DO  - 10.2991/assehr.k.200804.099
ID  - Li2020
ER  -