Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM-2 2025)

Circular Economy in the Automobile Sector: A Comprehensive Analysis of End-Of-Life Vehicle Recycling Through Tata Motors re.wi.re Initiative in Guwahati, Assam

Authors
Arpee Saikia1, *, Mamoni Begum1, Diganta Munshi1
1Royal School of Business, The Assam Royal Global University, Betkuchi, Guwahati, 781025, Assam, India
*Corresponding author. Email: arpee.saikia@rgi.edu.in
Corresponding Author
Arpee Saikia
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-533-1_38How to use a DOI?
Keywords
Circular Economy; End-of-Life Vehicle (ELV); Operational Efficiency; Process Effectiveness; Recycling Process Efficiency; Tata Motors: Re.Wi.Re
Abstract

This study explores the implementation of Circular Economy (CE) principles within India’s automobile sector through the formal recycling of End-of-Life Vehicles (ELVs). Focusing on Tata Motors’ Re.Wi.Re (Recycle with Respect) facility in Guwahati, Assam, the first structured scrappage unit in Northeast India the research examines the transition from informal dismantling to regulated, sustainable, and resource-efficient recycling under the Vehicle Scrappage Policy (2022). A quantitative approach was adopted using a structured Likert-scale questionnaire administered to 44 employees, supplemented with secondary data from Tata Motors’ Annual Sustainability Reports (2019–2024). Statistical analysis using SPSS and Excel employed non-parametric methods due to non-normal data (p < 0.001), ensuring reliability (Cronbach’s α = 0.927). Results revealed that all eight internal factors significantly influenced performance, with Task Completion Time and Workflow Coordination most affecting Operational Efficiency, while SOP Compliance and Rework Frequency strongly impacted Process Effectiveness. Role-based variations were also evident through ANOVA and Chi-Square tests. The study confirmed that structured task planning, communication, and adherence to SOPs enhance recycling outcomes. Recommendations include improving SOP training, introducing digital tracking of dismantled parts, optimizing task allocation, promoting public awareness, and aligning regional operations with national benchmarks. An empirical model was developed to quantify Recycling Process Efficiency (RPE) as a function of Operational Efficiency (OE) and Process Effectiveness (PE). The findings establish Re.Wi.Re as a replicable model for structured ELV recycling and underscore the potential of internal operational strategies to advance India’s circular economy framework.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM-2 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-533-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-533-1_38How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Arpee Saikia
AU  - Mamoni Begum
AU  - Diganta Munshi
PY  - 2025
DA  - 2025/12/31
TI  - Circular Economy in the Automobile Sector: A Comprehensive Analysis of End-Of-Life Vehicle Recycling Through Tata Motors re.wi.re Initiative in Guwahati, Assam
BT  - Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM-2 2025)
PB  - Atlantis Press
SP  - 655
EP  - 676
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-533-1_38
DO  - 10.2991/978-2-38476-533-1_38
ID  - Saikia2025
ER  -