Behavioral Financial Management Practices Among Women Entrepreneurs: A Cluster Analysis from Kamrup (M) District of Assam

DOI

10.2991/978-2-38476-533-1_72How to use a DOI?

Keywords

Women Entrepreneurs; Behavioral Finance; Financial Management Practices; Cluster Analysis; Kamrup (M) District; Financial Literacy; Risk Perception

Abstract

The increasing participation of women in entrepreneurial activities highlights the need to understand how they manage financial management practices, particularly in the context of behavioral finance. This study examines the behavioral financial management practices among women entrepreneurs in Kamrup(M) district of Assam with the aim to identify patterns that influence their business sustainability and growth. Using primary data collected from structured questionnaire, cluster analysis was applied to categorise women entrepreneurs based on financial attitudes, decision-making tendencies, risk perception and also investment behavior. The findings reveal significant heterogeneity among respondents, with distinct clusters emerging that reflect varying levels of financial awareness, confidence and reliance on professional advice. While a segment of women entrepreneurs demonstrated rational and proactive financial behavior, others showed cautious, risk adverse or dependent on informal guidance. These insights highlight the role of psychological and social factors in shaping financial practices, revealing the importance of targeted interventions such as financial literacy programs, mentoring support and access to structured advisory services. The results of the study will extent to policy makers, financial institutions and entrepreneurship development agencies, suggesting the need for tailor made strategies to enhance financial capabilities and reduce behavioral biases.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Richika Kedia
AU  - Gour Gopal Banik
PY  - 2025
DA  - 2025/12/31
TI  - Behavioral Financial Management Practices Among Women Entrepreneurs: A Cluster Analysis from Kamrup (M) District of Assam
BT  - Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM-2 2025)
PB  - Atlantis Press
SP  - 1178
EP  - 1196
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-533-1_72
DO  - 10.2991/978-2-38476-533-1_72
ID  - Kedia2025
ER  -