Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales

Authors
Wenwei Jin
Corresponding Author
Wenwei Jin
Available Online May 2016.
DOI
https://doi.org/10.2991/icsste-16.2016.173How to use a DOI?
Keywords
Affecting Factors; Two Factors; Contribution Degree Analysis; Application
Abstract

In this paper, by decomposing the sales volume into two factors (i.e. the number of merchants replenishing stocks and the average number of the stocks replenished by merchants) from the angle of the sales volume composition, a model for analyzing the two factors affecting sales was constructed. By quantitatively analyzing the two factors, the contribution degree of the two factors to the changes of sales was dearly defined-which factors to affect the change of sales were determined and also applied to guiding the late cigarette marketing, aiming to capture the focusing point and promote the marketing to develop in a targeted way.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-177-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-16.2016.173How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wenwei Jin
PY  - 2016/05
DA  - 2016/05
TI  - The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 961
EP  - 967
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.173
DO  - https://doi.org/10.2991/icsste-16.2016.173
ID  - Jin2016/05
ER  -