The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales

DOI

10.2991/icsste-16.2016.173How to use a DOI?

Keywords

Affecting Factors; Two Factors; Contribution Degree Analysis; Application

Abstract

In this paper, by decomposing the sales volume into two factors (i.e. the number of merchants replenishing stocks and the average number of the stocks replenished by merchants) from the angle of the sales volume composition, a model for analyzing the two factors affecting sales was constructed. By quantitatively analyzing the two factors, the contribution degree of the two factors to the changes of sales was dearly defined-which factors to affect the change of sales were determined and also applied to guiding the late cigarette marketing, aiming to capture the focusing point and promote the marketing to develop in a targeted way.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenwei Jin
PY  - 2016/05
DA  - 2016/05
TI  - The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 961
EP  - 967
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.173
DO  - 10.2991/icsste-16.2016.173
ID  - Jin2016/05
ER  -