The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales
- https://doi.org/10.2991/icsste-16.2016.173How to use a DOI?
- Affecting Factors; Two Factors; Contribution Degree Analysis; Application
In this paper, by decomposing the sales volume into two factors (i.e. the number of merchants replenishing stocks and the average number of the stocks replenished by merchants) from the angle of the sales volume composition, a model for analyzing the two factors affecting sales was constructed. By quantitatively analyzing the two factors, the contribution degree of the two factors to the changes of sales was dearly defined-which factors to affect the change of sales were determined and also applied to guiding the late cigarette marketing, aiming to capture the focusing point and promote the marketing to develop in a targeted way.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wenwei Jin PY - 2016/05 DA - 2016/05 TI - The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales BT - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016) PB - Atlantis Press SP - 961 EP - 967 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-16.2016.173 DO - https://doi.org/10.2991/icsste-16.2016.173 ID - Jin2016/05 ER -