Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)

The Influence of Food Blogger to the Intention of Consuming Healthy Food

Authors
Theodosia C. Nathalia, Carla Kansius, Eunice Felicia, Ida Ayu Amanda Kalpikasari
Corresponding Author
Theodosia C. Nathalia
Available Online November 2016.
DOI
10.2991/ictgtd-16.2017.27How to use a DOI?
Keywords
Food blogger, healthy food eating
Abstract

The purpose of this study is to examine consumer behavior towards review and recommendation of food blogger regarding healthy eating lifestyle and to know whether there is a relation between food bloggers review and recommendation to healthy eating and consumer behavioral intention. The unit analysis in this research is people who know and read about food blog, with 192 valid questionnaires from respondents that reside in Jakarta, Bandung and Bogor. Data were analyzed using SPSS software.The result shows that all variables in the research have positive influence which means that perceived credibility and perceived usefulness of food blogger positively influences people's attitude towards healthy food which later influences their behavioral intention. The study found that food blogs have impact on encouraging people to eat healthy food, to raise awareness of the consumption of healthy food.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2016
ISBN
10.2991/ictgtd-16.2017.27
ISSN
2352-5428
DOI
10.2991/ictgtd-16.2017.27How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Theodosia C. Nathalia
AU  - Carla Kansius
AU  - Eunice Felicia
AU  - Ida Ayu Amanda Kalpikasari
PY  - 2016/11
DA  - 2016/11
TI  - The Influence of Food Blogger to the Intention of Consuming Healthy Food
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 156
EP  - 158
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.27
DO  - 10.2991/ictgtd-16.2017.27
ID  - C.Nathalia2016/11
ER  -