Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)

Tourism Development Strategy Betawi Cultural Village Jagakarsa Jakarta (Case Study On Setu Babakan Jakarta)

Authors
Shinta Teviningrum, Armaini Akhirson
Corresponding Author
Shinta Teviningrum
Available Online November 2016.
DOI
10.2991/ictgtd-16.2017.50How to use a DOI?
Keywords
Development Strategy, QSPM, web, tourism, Setu Babakan
Abstract

Indonesia is a country that rich with natural resources and tourism, so does Jakarta as the capital city which recently succesfully attract foreign tourists. That is because Jakarta has begun unfolding its tourism elements including Setu Babakan that located in Jagakarsa, South Jakarta. The data in this study are taken from primary and secondary data, with sample only 70 respondents. The data were processed and analyzed by SWOT matrix, BCG matrix, and QSPM matrix method of analysis. The results of the author's study from the SWOT matrix is the emergence of a strategy of four quadrants, SO strategy, WO strategy, ST strategy and WT strategy which after being processed by QSPM method yield new strategies, namely 1. Make ecofriendly fishing concept in cooperation with Indonesia Fishing Tour 2. Increase the Setu Babakan tourism promotion by utilizing information technology (web). While the BCG matrix describes the position the company is in Question Mark position which means it faces a rapid rate of market growth, but the market share held is not maximized yet.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2016
ISBN
10.2991/ictgtd-16.2017.50
ISSN
2352-5428
DOI
10.2991/ictgtd-16.2017.50How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shinta Teviningrum
AU  - Armaini Akhirson
PY  - 2016/11
DA  - 2016/11
TI  - Tourism Development Strategy Betawi Cultural Village Jagakarsa Jakarta (Case Study On Setu Babakan Jakarta)
BT  - Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)
PB  - Atlantis Press
SP  - 253
EP  - 258
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-16.2017.50
DO  - 10.2991/ictgtd-16.2017.50
ID  - Teviningrum2016/11
ER  -