Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)

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Social Media as a Platform for Information: Study in the Marketing Department at Hospital X

Authors
Nur Fadilah Dewi1, *, Devina Riyadi1, Radityo Kusumo Santoso1
1Vocational Program, University Indonesia, Depok City, Indonesia
*Corresponding author. Email: nurfadilah.dewi@vokasi.ui.ac.id
Corresponding Author
Nur Fadilah Dewi
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-132-6_17How to use a DOI?
Keywords
Instagram Engagement; promotional medium; health service
Abstract

The Instagram social media platform is used to disseminate information digitally by displaying images, text and videos. Hospital X utilizes Instagram social media as a promotional medium to facilitate the dissemination of health information and introduce a service or product that is widely available. Quantitative descriptive research using secondary data in the form of data on digital activity reports for February - April 2023 obtained from the hospital’s Instagram account at RS X. The results of the study show that the Instagram Engagement Rate at RS X is the Instagram engagement rate qualification at 2.43%. The number of engagements on a quarterly basis increased from February (1026), March (1479) and April (2519). The average engagement rate for the quarter period was 29.21% with the highest ERR in uploads of heart education content with a score of 2.72%, 136 likes, 5 comments, 17 shares and 5802 reached, while the lowest ERR is in uploads. promotional content for the MCU service package with a score of 1.72%, 15 likes, 0 comments, 1 share and 929 reached. The use of engagement collaboration features increased by 4%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
10.2991/978-2-38476-132-6_17
ISSN
2352-5398
DOI
10.2991/978-2-38476-132-6_17How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nur Fadilah Dewi
AU  - Devina Riyadi
AU  - Radityo Kusumo Santoso
PY  - 2023
DA  - 2023/10/31
TI  - Social Media as a Platform for Information: Study in the Marketing Department at Hospital X
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 184
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_17
DO  - 10.2991/978-2-38476-132-6_17
ID  - Dewi2023
ER  -