Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju "
Jingyuan Bai, Yunjuan Cai
Available Online January 2019.
- https://doi.org/10.2991/ieesasm-18.2019.30How to use a DOI?
- Network subculture, Meme, Cultural communication
- Taking the popular phenomenon "the Popularity of Wang Ju" in May 2018 as an example, this paper uses case analysis and network ethnography to analyze how meme promotes the spread of network sub-culture and how meme successfully replicates itself in the digital age. In the phenomena of Wang Ju's popularity, the Successful Duplication of Meme includes four stages: assimilation, memory, expression and transmission. In these four stages, meme has six main functions: expression of feelings, communication of emotions, resonance of feelings, connection of emotions, unity of action and creation of meaning. In the dissemination of "Ju Culture", there are still some problems, such as vulgar language, the lack of strong meme and fast fever decline.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jingyuan Bai AU - Yunjuan Cai PY - 2019/01 DA - 2019/01 TI - Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju " BT - Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018) PB - Atlantis Press SP - 159 EP - 164 SN - 2352-5398 UR - https://doi.org/10.2991/ieesasm-18.2019.30 DO - https://doi.org/10.2991/ieesasm-18.2019.30 ID - Bai2019/01 ER -