Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018)

Study on Brand Construction of Ginseng in Changbai Mountain

Authors
Yundi Dai, Jing Li, Birong Ren, Songnan Xiao, Hongshen Yu
Corresponding Author
Yundi Dai
Available Online January 2019.
DOI
https://doi.org/10.2991/ieesasm-18.2019.66How to use a DOI?
Keywords
changbai mountain ginseng; Brand; Jilin province
Abstract
As an important characteristic agricultural product in Jilin Province, Changbai Mountain ginseng has become an indispensable raw material for Chinese medicine industry and food processing industry by virtue of its superior resource conditions and product quality. Based on the analysis of the present situation and existing problems of Changbai Mountain ginseng brand, this paper puts forward corresponding countermeasures.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yundi Dai
AU  - Jing Li
AU  - Birong Ren
AU  - Songnan Xiao
AU  - Hongshen Yu
PY  - 2019/01
DA  - 2019/01
TI  - Study on Brand Construction of Ginseng in Changbai Mountain
BT  - Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018)
PB  - Atlantis Press
SP  - 360
EP  - 365
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-18.2019.66
DO  - https://doi.org/10.2991/ieesasm-18.2019.66
ID  - Dai2019/01
ER  -