Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)

Community Empowerment Communication Model in Urban Agricultural Management in the City of Bandar Lampung

(Study in Maju Jaya Group, Pinang Jaya Village, Bandar Lampung City)

Authors
Anna Gustina Zainal1, *, Toni Wijaya2, Vito Frasetyat3, Nadya Amalia Nasution4, Helvy Yanfika5
1,2,3Department of Communication, Universitas Lampung
4UIN Raden Intan Lampung
5Department of agribusiness, Faculty of Agriculture, University of Lampung
*Corresponding author. Email: anna.gustina@fisip.unila.ac.id
Corresponding Author
Anna Gustina Zainal
Available Online 7 December 2021.
DOI
https://doi.org/10.2991/assehr.k.211206.034How to use a DOI?
Keywords
Community empowerment; communication model; urban farming; Farmer
Abstract

Community empowerment is one of the efforts to improve community welfare through several activities, including increasing community initiatives and self-help, developing economic enterprises, and activities that can increase the community’s ability to increase their production. Community empowerment is as important as increasing knowledge, broadening insight, and improving the apparatus (bureaucrats) for implementing programs following their respective functions and professions. The Community Empowerment Communication Model through urban farming was studied in the Maju Jaya Group, Pinang Jaya Village, Bandar Lampung City. This type of research carried out in this study is a descriptive qualitative method. This study found that the community empowerment model through the concept of urban farming in the Maju Jaya Group, Pinang Jaya Village, Bandar Lampung City has been running well. However, some unfulfilled needs can become problems or obstacles in empowering the Maju Jaya Farmer Group; this is seen by using the CIPOO approach (Context, Input, Process, Output, Outcome) already running quite well. In addition, development communication is carried out to empower farming communities with njagong and word of mouth communication between residents or known as the Word of Mouth. Word of Mouth (WoM) is providing informal socialization to citizens while chatting together. Word of Mouth is a form of word of mouth, which costs little or no cost. That is a traditional community the element of closeness conveying also influences whether the message is received.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 December 2021
ISBN
978-94-6239-477-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211206.034How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Anna Gustina Zainal
AU  - Toni Wijaya
AU  - Vito Frasetyat
AU  - Nadya Amalia Nasution
AU  - Helvy Yanfika
PY  - 2021
DA  - 2021/12/07
TI  - Community Empowerment Communication Model in Urban Agricultural Management in the City of Bandar Lampung
BT  - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
PB  - Atlantis Press
SP  - 243
EP  - 251
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211206.034
DO  - https://doi.org/10.2991/assehr.k.211206.034
ID  - Zainal2021
ER  -