Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)

Green Products Image in the Perspective of Young Consumers

Authors
Irma Ramadhani1, Jeni Wulandari2, *, Ghia Subagja3
1,2,3Business Administration Department, Uniiversitas Lampung
*Corresponding author. Email: jeni.wulandari@fisip.unila.ac.id
Corresponding Author
Jeni Wulandari
Available Online 7 December 2021.
DOI
https://doi.org/10.2991/assehr.k.211206.036How to use a DOI?
Keywords
Green Products; Green Advertising; Green Brand Image; Young Consumers
Abstract

Green products are becoming a trend for the business world to be involved in environmental conservation. However, few studies have examined its effect on corporate image, especially among young people in developing countries. This study provides an overview of the relationship between green products and advertising on green brand image in young consumers’ perspectives. A quantitative approach uses in this study to 100 samples of young consumers. Theoretical and practical support can contribute to this research in expanding the use and campaign of green products.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 December 2021
ISBN
978-94-6239-477-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211206.036How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Irma Ramadhani
AU  - Jeni Wulandari
AU  - Ghia Subagja
PY  - 2021
DA  - 2021/12/07
TI  - Green Products Image in the Perspective of Young Consumers
BT  - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
PB  - Atlantis Press
SP  - 259
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211206.036
DO  - https://doi.org/10.2991/assehr.k.211206.036
ID  - Ramadhani2021
ER  -