Green Products Image in the Perspective of Young Consumers
Authors
Irma Ramadhani1, Jeni Wulandari2, *, Ghia Subagja3
1,2,3Business Administration Department, Uniiversitas Lampung
*Corresponding author. Email: jeni.wulandari@fisip.unila.ac.id
Corresponding Author
Jeni Wulandari
Available Online 7 December 2021.
- DOI
- 10.2991/assehr.k.211206.036How to use a DOI?
- Keywords
- Green Products; Green Advertising; Green Brand Image; Young Consumers
- Abstract
Green products are becoming a trend for the business world to be involved in environmental conservation. However, few studies have examined its effect on corporate image, especially among young people in developing countries. This study provides an overview of the relationship between green products and advertising on green brand image in young consumers’ perspectives. A quantitative approach uses in this study to 100 samples of young consumers. Theoretical and practical support can contribute to this research in expanding the use and campaign of green products.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Irma Ramadhani AU - Jeni Wulandari AU - Ghia Subagja PY - 2021 DA - 2021/12/07 TI - Green Products Image in the Perspective of Young Consumers BT - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021) PB - Atlantis Press SP - 259 EP - 264 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211206.036 DO - 10.2991/assehr.k.211206.036 ID - Ramadhani2021 ER -