Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)

Designing Inter-Ethnic Communication Model in Hospitality Industry

Study Case of Migrants Tourism Providers in South Lampung Regency

Authors
Karomani1, Ida Nurhaida2, Andi Windah3, *
1,2,3Communication Department, Universitas Lampung
*Corresponding author. Email: andi.windah@fisip.unila.ac.id
Corresponding Author
Andi Windah
Available Online 7 December 2021.
DOI
https://doi.org/10.2991/assehr.k.211206.015How to use a DOI?
Keywords
Tourism; Service Providers; Ethnic Roles; Intonation; Communication Style And Hospitality
Abstract

South Lampung Regency is a well-known locus for migration destination. Therefore, it is a melting pot for almost all ethnic cultures in the archipelago. This diversity often brings various potential problems such as inter-ethnic conflicts, which are mostly triggered by the occurrence of miss-communication through miss perception and canalized by prejudice. But it can also be a force that can raise the welfare of the entire community when properly planned, for example through tourism activities. It is then necessary to design public policies in order to increase tourist attraction through the development of competitive advantages in the form of increasing the hospitality attitude of the service providers of tourism activities. In a relatively short time, individual hospitality is relatively easy to feel through verbal communication. Based on that, the research aims to develop a predictive mode of soft intonation performance in oral communication of tourism service providers at the field level as well as a model for predicting communication style based on sociology-demographic background, type or communication model of tourism service providers. The research was done through field survey at 20 tourist destinations in the regency with tourism service providers as respondents. The research found that that (1) The level of softness of the voice intonation of the information service officers: (a) is not better than other tourism service providers. The softness of voice intonation is also significantly influenced by: (b) marital status; by (c) the ethnicity of the father where Lampung, Sunda, Palembang, and Banten are better than Javanese, and (d) is not influenced by the ethnicity of the mother of the service providers. It is also discovered that (2) communication style as a second proxy for hospitality indicators shows that as is the case in voice intonation (a) the communication style of information service office workers is not better than that of service providers. In addition, (b) there is a gender bias in women where the mother’s ethnicity has a real influence, especially service providers whose mothers are Padangnese found to be 50 times more argumentative than those whose mothers are Javanese, and (c) conversely whose mothers are Malay Riau found to be 67 times more explanatory.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 December 2021
ISBN
978-94-6239-477-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211206.015How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Karomani
AU  - Ida Nurhaida
AU  - Andi Windah
PY  - 2021
DA  - 2021/12/07
TI  - Designing Inter-Ethnic Communication Model in Hospitality Industry
BT  - Proceedings of the 2nd International Indonesia Conference on Interdisciplinary Studies (IICIS 2021)
PB  - Atlantis Press
SP  - 103
EP  - 112
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211206.015
DO  - https://doi.org/10.2991/assehr.k.211206.015
ID  - 2021
ER  -