Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)

<Previous Article In Volume
Next Article In Volume>

Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java

Authors
Elsye Tandelilin, Karina C. Rani, Nikmatul I. E. Jayani, Noviaty K. Darmasetiawan
Corresponding Author
Elsye Tandelilin
Available Online 3 December 2020.
DOI
10.2991/assehr.k.201201.194How to use a DOI?
Keywords
Collaborative Entrepreneurship, Group Commitment, Micro and Small Enterprises
Abstract

The Coronavirus (COVID-10) outbreak causes a global economic slowdown and hit hardest to micro and small businesses. Most of them are shuttered and far more experiencing financial difficulties, raising questions, how they will survive in this situation? Moringa plant is known as a beneficial plant to health. Various herbal medicines and products are the development of Moringa. Bogo village-Bojonegoro district is one of the moringa plant centers, and micro and small businesses (MSEs) producing many herbal products. During the pandemic, they have difficulty in producing and marketing products that are mostly still based offline. This paper aims to explore the strategies used by MSEs in the Bogo village to survive in the pandemic. This study uses a qualitative paradigm with a field research approach. Direct conversations and observation of the informants’ lives are the way to get detailed data. The results showed that the collaboration strategy and group commitment carried out made MSEs in the Bogo village still survive and begin to experience business recovery during this pandemic.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
10.2991/assehr.k.201201.194
ISSN
2352-5398
DOI
10.2991/assehr.k.201201.194How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Elsye Tandelilin
AU  - Karina C. Rani
AU  - Nikmatul I. E. Jayani
AU  - Noviaty K. Darmasetiawan
PY  - 2020
DA  - 2020/12/03
TI  - Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 1161
EP  - 1165
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.194
DO  - 10.2991/assehr.k.201201.194
ID  - Tandelilin2020
ER  -