Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java
- 10.2991/assehr.k.201201.194How to use a DOI?
- Collaborative Entrepreneurship, Group Commitment, Micro and Small Enterprises
The Coronavirus (COVID-10) outbreak causes a global economic slowdown and hit hardest to micro and small businesses. Most of them are shuttered and far more experiencing financial difficulties, raising questions, how they will survive in this situation? Moringa plant is known as a beneficial plant to health. Various herbal medicines and products are the development of Moringa. Bogo village-Bojonegoro district is one of the moringa plant centers, and micro and small businesses (MSEs) producing many herbal products. During the pandemic, they have difficulty in producing and marketing products that are mostly still based offline. This paper aims to explore the strategies used by MSEs in the Bogo village to survive in the pandemic. This study uses a qualitative paradigm with a field research approach. Direct conversations and observation of the informants’ lives are the way to get detailed data. The results showed that the collaboration strategy and group commitment carried out made MSEs in the Bogo village still survive and begin to experience business recovery during this pandemic.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Elsye Tandelilin AU - Karina C. Rani AU - Nikmatul I. E. Jayani AU - Noviaty K. Darmasetiawan PY - 2020 DA - 2020/12/03 TI - Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java BT - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020) PB - Atlantis Press SP - 1161 EP - 1165 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201201.194 DO - 10.2991/assehr.k.201201.194 ID - Tandelilin2020 ER -