Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)

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Implementation of E-Catalog Technology as a Digital Promotion Media on a Small Medium Enterprise

Authors
Dhita Ayu Permata Sari1, *, Tias Andarini Indarwati2, Riska Dhenabayu2, Sista Paramita2, Imami Arum Tri Rahayu3, Muh Ariffudin Islam4
1Natural Science Department, Universitas Negeri Surabaya, Surabaya, Indonesia
2Management Department, Universitas Negeri Surabaya, Surabaya, Indonesia
3Family Welfare Department, Universitas Negeri Surabaya, Surabaya, Indonesia
4Visual Communication Design Department, Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: dhitasari@unesa.ac.id
Corresponding Author
Dhita Ayu Permata Sari
Available Online 19 March 2023.
DOI
10.2991/978-2-38476-008-4_117How to use a DOI?
Keywords
Promotion; information; smart e-catalog; visual; eco-print
Abstract

Promotional media and information are media that are very influential and play an important role in the development of the business world which is getting bigger and tighter in competition. Visual communication media in the form of informative smart e-catalogs is a way that can be used as identification in communicating and promoting a company’s product to make it easier for consumers to find the products or services needed. Daun Efek as an ecoprint MSME requires a promotional media in the form of a catalog that informs all of the superior products offered in a more complete and detailed manner in order to attract the interest of clients and consumers. Therefore, the researchers created a design media in the form of a smart e-catalog on Daun Efek so that information on products or services being sold is easier to know so that the promotion system becomes more creative and effective, by displaying attractive and complete product images with harmonious color arrangements and sentences that describe the description of the products offered. Smart e-catalog is a customer solution in choosing clothes according to the customer’s body shape which has their own uniqueness. This smart e-catalog media is expected to improve the image of the eco-print business.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2023
ISBN
10.2991/978-2-38476-008-4_117
ISSN
2352-5398
DOI
10.2991/978-2-38476-008-4_117How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dhita Ayu Permata Sari
AU  - Tias Andarini Indarwati
AU  - Riska Dhenabayu
AU  - Sista Paramita
AU  - Imami Arum Tri Rahayu
AU  - Muh Ariffudin Islam
PY  - 2023
DA  - 2023/03/19
TI  - Implementation of E-Catalog Technology as a Digital Promotion Media on a Small Medium Enterprise
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 1094
EP  - 1104
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_117
DO  - 10.2991/978-2-38476-008-4_117
ID  - Sari2023
ER  -