Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

Matterport: Virtual Tour as A New Marketing Approach in Real Estate Business During Pandemic COVID-19

Authors
Mohamad Zaidi Sulaiman, Mohd Nasiruddin Abdul Aziz, Mohd Haidar Abu Bakar, Nur Akma Halili, Muhammad Asri Azuddin
Corresponding Author
Mohamad Zaidi Sulaiman
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.079How to use a DOI?
Keywords
Real Estate, 360 Photography, Virtual Tour, Matterport, Marketing
Abstract
Real estate business was highlighted in several reports as one of the critical economic sectors affected by the pandemic COVID-19. The potential buyer cannot visit the property to experience the real space physically as before anymore. In this situation, an advance tool is needed to improve the marketing strategy in the real estate business. Currently, the 360 photography and virtual tour have become the most relevant marketing strategy to sell the property. As a new approach, Matterport, as one of the online platforms, is presented. The study engaged in an archival method or document review, thematic and content analysis. Four themes between the conventional approaches and Matterport online application were compared and discussed which are: (1) accessibility, (2) visual capture, (3) details information, (4) visual experience. This paper presents and explains the Matterport as a new platform for the marketing approach, which aims at helping the real estate business to survive during the pandemic COVID-19.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Mohamad Zaidi Sulaiman
AU  - Mohd Nasiruddin Abdul Aziz
AU  - Mohd Haidar Abu Bakar
AU  - Nur Akma Halili
AU  - Muhammad Asri Azuddin
PY  - 2020
DA  - 2020/12/03
TI  - Matterport: Virtual Tour as A New Marketing Approach in Real Estate Business During Pandemic COVID-19
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 221
EP  - 226
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.079
DO  - https://doi.org/10.2991/assehr.k.201202.079
ID  - Sulaiman2020
ER  -