Using OVOP Concept to Achieve Economic Sustainability in the Creative Industry

DOI

10.2991/imm-16.2016.26How to use a DOI?

Keywords

creative industry, creative city, economic sustainability, OVOP concept.

Abstract

Creative industry nowadays is considered to be one of the promising industries that can contribute significantly to one country's economics. Creative industry is very potential to be developed because the main resource of the industry is unlimited, since the main resource of the industry is the intellectual capital of the society. In Indonesia, the terms of creative industry was founded in 2005. The Indonesian creative industry forum was born from communities in Bandung. There are 15 sub-sectors in creative industry. If the municipality would like to develop all sub-sectors simultaneously, it will need a substantial amount of funds. The originality of this paper is that it will suggest developing the creative industry area with Bandung as an example by utilizing the OVOP (One Product One Village) concept. The method used to make the point of analysis is the qualitative method. This research used literature study to analyze how OVOP concept might help Bandung to be more sustainable economically, in the terms of creative industry sector. Bandung municipality needs to make priority in order to achieve sustainability in the development of creative industry in the city. OVOP strategy can be implemented to make some areas to be more concentrated to produce certain products. The focus strategy in OVOP leads to unique product and service production that can be sold in the market, thus a unique value-added product will give a competitive advantage for the area. Having a competitive product will increase the income and economic sustainability for that particular area.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rora Sari
PY  - 2016/10
DA  - 2016/10
TI  - Using OVOP Concept to Achieve Economic Sustainability in the Creative Industry
BT  - Proceedings of the International Conference, Integrated Microfinance Management for Sustainable Community Development (IMM 2016)
PB  - Atlantis Press
SP  - 169
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/imm-16.2016.26
DO  - 10.2991/imm-16.2016.26
ID  - Sari2016/10
ER  -