Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)

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The Effectiveness of Digitalization of SMEs’ Sustainability During the Covid-19 Pandemic

Authors
Marsdenia1, *, Pranita Diaz2, Kesa D. Deni3
1Accounting, Program Pendidikan Vokasi, Universitas Indonesia, Jakarta, Indonesia
2Tourism Business Management, Program Pendidikan Vokasi, Universitas Indonesia, Jakarta, Indonesia
3Creative Business, Program Pendidikan Vokasi, Universitas Indonesia, Jakarta, Indonesia
*Corresponding author. Email: marsdenia@vokasi.ui.ac.id
Corresponding Author
Marsdenia
Available Online 15 November 2022.
DOI
10.2991/978-2-494069-07-7_60How to use a DOI?
Keywords
social media; business; Sustainability; SMEs’
Abstract

This article aims to give a new insight regarding the contribution of digitalization of SMEs’ sustainability during Covid-19 pandemic. As we noted, so many business entity suffered in this situation where the economic entity should agreed to tight regulation related to maintain health of the community. Health regulation gives the instruction to community to stay at home, reduced mobility and wearing mask during outdoor activity. Fortunately, era 4.0 and society 5.0 marked with digitalization in various aspects in society daily activities. The digitalization give an opportunity to business entity to sustain by doing online business. The study revealed the digitalization maintain SMEs sustainability during covid 19 pandemic eventhough so many stores, offices and mall were closed. The effectiveness of various tools of digitalization worked only for SMEs’ with literate enough on online system, due to they could run their business smooth by using online tools such as platform online and many others social media.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 November 2022
ISBN
10.2991/978-2-494069-07-7_60
ISSN
2352-5398
DOI
10.2991/978-2-494069-07-7_60How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marsdenia
AU  - Pranita Diaz
AU  - Kesa D. Deni
PY  - 2022
DA  - 2022/11/15
TI  - The Effectiveness of Digitalization of SMEs’ Sustainability During the Covid-19 Pandemic
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 527
EP  - 533
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_60
DO  - 10.2991/978-2-494069-07-7_60
ID  - 2022
ER  -