Analysis of Using Instagram in Increasing Donations

(Case Study of Celebrity Instagram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya)

DOI

10.2991/978-2-494069-07-7_62How to use a DOI?

Keywords

content analysis; donations; instagram; celebgram

Abstract

This research aim to analyze the use of instagram to increase donation in helping the war victim in Palestina. The campaign did by celebrity instagram (celebgram) and they help to boost the amount of donations. Celebgram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya used several style of campaign, and the result showed that the amount of donation can reached billions of rupiah. Richard Perloff describe several item to analyze how influencer reach their audience, such as the use of message structure, message content, framing, language, and emotional appeals. The result of this research are, celebram use video, picture and certain words or sentence to influence their followers. They raise the term of humanity, empathy, explicit, persuasive kind of language to attract their followers to donate.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Masita
AU  - Muhammad Iqbal Sultan
AU  - Arianto
PY  - 2022
DA  - 2022/11/15
TI  - Analysis of Using Instagram in Increasing Donations
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 542
EP  - 550
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_62
DO  - 10.2991/978-2-494069-07-7_62
ID  - 2022
ER  -