Innovation as a Key Solution for MSES’ Survival in the COVID-19 Pandemic: A Case Study of MSES in Bogo Village – Bojonegoro Regency – East Java

DOI

10.2991/aebmr.k.210628.046How to use a DOI?

Keywords

innovation, moringa plant, MSE

Abstract

The Covid-19 pandemic has a significant impact on the economic growth of many countries. Bogo village-Bojonegoro Regency is one of the centers for moringa plants produced by MSE. Moringa plant is a herbal plant that is beneficial for health. During the pandemic, MSEs have been experiencing difficulties producing and marketing products on an offline basis. This paper aims to explore the innovations made by MSEs in the Bogo village to survive the pandemic. This study used a qualitative paradigm with a field research approach. Direct conversations and observations on 34 informants were ways to obtain data. This study used narrative inquiry for analysis and triangulation for data validity. The results show that the innovations carried out in various fields, including products, marketing, facilities, management, and human resources, made MEs in Bogo Village survive and begin to experience business recovery during this pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elsye Tendelilin
AU  - K. D. Noviaty
AU  - Karina C. Rani
AU  - Nikmatul I.E. Jayani
PY  - 2021
DA  - 2021/06/29
TI  - Innovation as a Key Solution for MSES’ Survival in the COVID-19 Pandemic: A Case Study of MSES in Bogo Village – Bojonegoro Regency – East Java
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 279
EP  - 282
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.046
DO  - 10.2991/aebmr.k.210628.046
ID  - Tendelilin2021
ER  -