Determinants of Online Purchase Intention in Indonesia

DOI

10.2991/aebmr.k.210628.028How to use a DOI?

Keywords

online customer experience, social risk, psychological risk, online purchase intention

Abstract

This research discusses the influence of online customer experience and perceived risk on online purchase intention in Indonesia. This study has nine variables: online customer experience, product risk, financial risk, privacy risk, security risk, time risk, social risk, psychological risk, and online purchase intention, with 15 hypotheses. The sampling technique used is non-probability sampling with purposive sampling technique. Data were collected mainly by distributing questionnaires and obtained 185 respondents. Respondents must be over 17 years old and have made online purchases at e-commerce services in Indonesia. The SEM method using SPSS Statistics 24 and AMOS 22 was performed for analysis. The results show four hypotheses are supported and eleven hypotheses are not.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sugeng Hariadi
AU  - Siti Rahayu
PY  - 2021
DA  - 2021/06/29
TI  - Determinants of Online Purchase Intention in Indonesia
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 169
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.028
DO  - 10.2991/aebmr.k.210628.028
ID  - Hariadi2021
ER  -