Proceedings of the 18th International Symposium on Management (INSYMA 2021)

An Empirical Study on E-book Usage Intention – Perspective of International Students Studying in Thailand

Authors
Sumaia Farzana, Madawala Liyanage Duminda Jayaranjan, Saif Ur Rahman
Corresponding Author
Sumaia Farzana
Available Online 29 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210628.038How to use a DOI?
Keywords
E-book, International Students, Perceived ease of use, Perceived Usefulness, Attitudes, Intention to use
Abstract

This paper aims to understand the intention of using e-book among the international students studying in Thailand. The paper adopts Technology Acceptance Model to comprehend the association between perceived ease of use, perceived usefulness, attitudes, and intention to use e-book for their studies. The study further considers trust as a moderating effect on the attitude of adopting e-book. The data was collected from international students studying in a private university in Thailand. A structural equation model (SEM) was done to understand the association between the constructs. The SEM results reveal that all the relationships are positively associated except that trust’s moderating effect is negatively associated with perceived ease of use and attitudes. The results are helpful for the policymakers and administrators in the university in adopting e-book platforms for their students.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 18th International Symposium on Management (INSYMA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
29 June 2021
ISBN
978-94-6239-400-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210628.038How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sumaia Farzana
AU  - Madawala Liyanage Duminda Jayaranjan
AU  - Saif Ur Rahman
PY  - 2021
DA  - 2021/06/29
TI  - An Empirical Study on E-book Usage Intention – Perspective of International Students Studying in Thailand
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 228
EP  - 234
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.038
DO  - https://doi.org/10.2991/aebmr.k.210628.038
ID  - Farzana2021
ER  -