An Empirical Study on E-book Usage Intention – Perspective of International Students Studying in Thailand
- https://doi.org/10.2991/aebmr.k.210628.038How to use a DOI?
- E-book, International Students, Perceived ease of use, Perceived Usefulness, Attitudes, Intention to use
This paper aims to understand the intention of using e-book among the international students studying in Thailand. The paper adopts Technology Acceptance Model to comprehend the association between perceived ease of use, perceived usefulness, attitudes, and intention to use e-book for their studies. The study further considers trust as a moderating effect on the attitude of adopting e-book. The data was collected from international students studying in a private university in Thailand. A structural equation model (SEM) was done to understand the association between the constructs. The SEM results reveal that all the relationships are positively associated except that trust’s moderating effect is negatively associated with perceived ease of use and attitudes. The results are helpful for the policymakers and administrators in the university in adopting e-book platforms for their students.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sumaia Farzana AU - Madawala Liyanage Duminda Jayaranjan AU - Saif Ur Rahman PY - 2021 DA - 2021/06/29 TI - An Empirical Study on E-book Usage Intention – Perspective of International Students Studying in Thailand BT - Proceedings of the 18th International Symposium on Management (INSYMA 2021) PB - Atlantis Press SP - 228 EP - 234 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210628.038 DO - https://doi.org/10.2991/aebmr.k.210628.038 ID - Farzana2021 ER -