Determination of Green Marketing Strategies Through Marketing Communication in the Business World in the Society 5.0 Era
- https://doi.org/10.2991/aebmr.k.210628.030How to use a DOI?
- Green Marketing, Marketing Communication, Society 5.0
Marketing communication in green marketing aims to influence purchase decisions for consumers interested in the green movement. In addition to product advantages and brand image, companies must also think about consumer transaction convenience. Consumers consider various transaction choices to facilitate electronic-based businesses; in other words, there is an element of service acceleration through more sophisticated business modifications, namely the application of the Society 5.0 era. Marketing communications must include the following elements: advertising through environmental advertisements, sales promotion through the web systems and utilization of cloud computing, utilization of big data in public relations, and personal selling through web engineering systems, and expanding market space.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hayuning Purnama Dewi PY - 2021 DA - 2021/06/29 TI - Determination of Green Marketing Strategies Through Marketing Communication in the Business World in the Society 5.0 Era BT - Proceedings of the 18th International Symposium on Management (INSYMA 2021) PB - Atlantis Press SP - 181 EP - 187 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210628.030 DO - https://doi.org/10.2991/aebmr.k.210628.030 ID - Dewi2021 ER -