Proceedings of the 18th International Symposium on Management (INSYMA 2021)

The Role of Woman Entrepreneurship in Creative Tourism Development

Authors
Agusdin, Santi Meitasari, Lalu Muhammad Furkan
Corresponding Author
Agusdin
Available Online 29 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210628.055How to use a DOI?
Keywords
Woman Entrepreneurship, Creative Tourism, Sustainable Tourism, Community Development, Sustainable Development
Abstract

This paper draws on a case of a woman entrepreneur (Zaenab) who has been innovative, establishes a business (UD Azhari), initiates the establishment of a sustainable tourism village (Green Village of Bilebante) and develops creative tourism businesses as community development. A descriptive case study research method was used, and data were collected through observation and in-depth interviews. The study reveals a journey and series of reasons why this specific entrepreneur has been innovative. An entrepreneur’s key success in creating a business is implementing four principles of Sarvodaya ideology: 1) collective ownership, 2) cooperation, 3) self-reliance, and 4) profit sharing. The business creation activities were also initiated and conducted cooperatively by the members of the communities, the support of the government, and other stakeholders. The paper suggests how these findings may contribute to developing creative businesses in tourism and community development. This study also stimulates further research for sustainable community development and provides inputs for government agencies in determining policy and strategy for community development.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 18th International Symposium on Management (INSYMA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
29 June 2021
ISBN
978-94-6239-400-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210628.055How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Agusdin
AU  - Santi Meitasari
AU  - Lalu Muhammad Furkan
PY  - 2021
DA  - 2021/06/29
TI  - The Role of Woman Entrepreneurship in Creative Tourism Development
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 331
EP  - 336
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.055
DO  - https://doi.org/10.2991/aebmr.k.210628.055
ID  - 2021
ER  -